The Social Media Sales Funnel

With the proper blend of strategy, community management and paid campaigns….

…Social media can help you:

  • Increase brand awareness and visibility
  • Improve customer loyalty and retention
  • Launch new products
  • Gain marketing insights
  • Increase site traffic and conversions
  • Answer your client’s customer service questions

But what does the process look like? I’ve put together a quick infographic using Canva to illustrate:

Social Media Sales

#1) Awareness

  • Objective: Introduce your product to potential customers. (Re)Introduce to current customers.
  • Key Metrics: Impressions, Reach, Video Views

#2) Interest/Engagement Stage:

  • Objective: Create relationships and engage with your tribe
  • Key Metrics: Engagement (likes, comments, shares), Clicks, Friends/Fans/Followers, Newsletter Subscribers

#3) Conversion Stage:

  • Objective: Convert interested people into leads by offering them something for (almost) nothing.
  • Key Metrics: Conversion Rate, Email opens, App Downloads

#4) Sales

#5) Loyalty

  • Objective: Turn those who have purchased into repeat customers.
  • Key Metrics: Same as engagement (likes, comments, clicks). # of Participants in a loyalty program.

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