The Social Media Sales Funnel

With the proper blend of strategy, community management and paid campaigns….

…Social media can help you:

• Increase brand awareness and visibility
• Improve customer loyalty and retention
• Launch new products
• Gain marketing insights
• Increase site traffic and conversions
• Answer your client’s customer service questions

But what does the process look like? I’ve put together a quick infographic using Canva to illustrate:

#1) Awareness

• Objective: Introduce your product to potential customers. (Re)Introduce to current customers.
• Key Metrics: Impressions, Reach, Video Views

#2) Interest/Engagement Stage:

• Objective: Create relationships and engage with your tribe
• Key Metrics: Engagement (likes, comments, shares), Clicks, Friends/Fans/Followers, Newsletter Subscribers

#3) Conversion Stage:

• Objective: Convert interested people into leads by offering them something for (almost) nothing.
• Key Metrics: Conversion Rate, Email opens, App Downloads

#4) Sales

• Objective: Get new leads to buy
• Key Metrics: Sale, Sign-ups (coupons and online purchases)

#5) Loyalty

• Objective: Turn those who have purchased into repeat customers.
• Key Metrics: Same as engagement (likes, comments, clicks). # of Participants in a loyalty program.