Digital Marketing is ideal for increasing brand awareness and visibility, improving customer loyalty and retention, gaining marketing insights, customer service, sales, and more. I’ve developed digital strategies that are customer-obsessed for multiple agencies and directed several highly successful digital marketing teams.
Part art, part science, content marketing is about placing the right message on the best channels in front of the ideal audience. Good content strategy helps keep your customer lifecycle in motion using data to drive measurable results.
I began my marketing career managing communities online before becoming a strategist and consultant at BadTwin, LLC. Since 2008, I’ve been responsible for numerous brands on Facebook, Instagram Twitter, Pinterest, Youtube, and more.
RESEARCH AND INSIGHTS
Data analysis is vital to making smarter decisions and driving the customer journey. I have a proven track record of determining meaningful datapoints to drive digital campaign and communications strategy.
In the last 12 years, I’ve written copy for ads, websites, brochures, customer interfaces, email, video scripts, blogs, press releases and more. In 2019, I lead a team redeveloping a brand’s voice, message hierarchy and website for a range of audience verticals.
CONSULTING AND TRAINING
My passion is helping teams create inspired and actionable strategies that are grounded in an understanding of how digital media impacts culture. I’d love to help you create meaningful, authentic, and effective solutions for your business.