Key Accomplishments
Flagship Campaigns
Led digital strategy for Chan Zuckerberg Initiative’s flagship storytelling campaign—9M+ paid impressions, 1.1M+ organic impressions, and 101K+ engagements—translating a complex 10-year scientific vision into an integrated narrative across programs and channels.
Executive Thought Leadership
Developed executive social and thought leadership content for CZI principals and senior leaders, including Priscilla Chan, Mark Zuckerberg, and the Head of Science.
Community Growth
Grew Health Stories Project’s patient & caregiver community nearly 4x to almost 100,000, while cutting acquisition costs 78%.
Social Media, From the Ground Up
Built NanoString’s social function from scratch: +218% social-driven traffic, top 10 biotech on social.
Proactive Storytelling Pipeline
Connected researchers, communications, and digital teams into a repeatable system for surfacing high-impact stories earlier.
Experience
Where strategy, story, and community come together.
DIGITAL STRATEGY & LEADERSHIP
I create digital strategies that move missions forward. With 15+ years of experience across science, health, and philanthropy, I lead digital initiatives that expand brand visibility, grow engaged communities, and deliver measurable impact—always with the audience in mind.
CONTENT STRATEGY
Part art, part science, content marketing is about placing the right message on the best channels in front of the ideal audience. From science storytelling to thought leadership campaigns, I craft narratives that connect across platforms and preserve the authenticity of the people behind the message.
SOCIAL MEDIA
From global brands to grassroots campaigns, I’ve managed and grown social media communities across nearly every platform since 2008. I specialize in building channel strategies that are authentic, responsive, and informed by culture, data, and experience.
INSIGHTS & TRENDS
Every strong strategy starts with insight. I use data, social listening, and cultural trend analysis to guide decisions, refine messaging, and uncover opportunities. I translate the numbers into stories—and the stories into action.
COPYWRITING
I bring clarity and creativity to every word. Over the past decade, I’ve written for ads, websites, brochures, campaigns, customer interfaces, email, video scripts, blogs, press releases and more.
CONSULTING, TRAINING & WORKSHOPS
I’m passionate about helping teams find their voice, align on strategy, and elevate their digital game. Through coaching, workshops, and tailored consulting, I help organizations translate values into content and turn complexity into clarity.
Tool Proficiency
SOCIAL & LISTENING
ANALYTICS & CRM
PAID & CAMPAIGN MANAGEMENT
WEB & CREATIVE
AI TOOLS
PROJECT MANAGEMENT & COLLABORATION
Social Media & Content Marketing for Mission-Driven Organizations 