EXPERIENCE

DIGITAL STRATEGY

Digital Marketing is ideal for increasing brand awareness and visibility, improving customer loyalty and retention, gaining marketing insights, customer service, sales, and more. I’ve developed digital strategies that are customer-obsessed for multiple agencies and directed several highly successful digital marketing teams.

CONTENT STRATEGY

Part art, part science, content marketing is about placing the right message on the best channels in front of the ideal audience. Good content strategy helps keep your customer lifecycle in motion using data to drive measurable results.

CHANNEL MANAGEMENT

I began my marketing career managing communities online before becoming a strategist and consultant at BadTwin, LLC. Since 2008, I’ve been responsible for numerous brands on Facebook, Instagram Twitter, Pinterest, Youtube, and more.

RESEARCH AND INSIGHTS

Data analysis is vital to making smarter decisions and driving the customer journey. I have a proven track record of determining meaningful datapoints to drive digital campaign and communications strategy.

COPYWRITING

In the last 12 years, I’ve written copy for ads, websites, brochures, customer interfaces, email, video scripts, blogs, press releases and more. In 2019, I lead a team redeveloping a brand’s voice, message hierarchy and website for a range of audience verticals.

CONSULTING AND TRAINING

My passion is helping teams create inspired and actionable strategies that are grounded in an understanding of how digital media impacts culture. I’d love to help you create meaningful, authentic, and effective solutions for your business.