Digital Strategy, Content Strategy, Copywriting
Health Stories Project exits to serve people living with over 400 unique health conditions. Their site should too.
Audience first. Leverage audience stories to create a content-rich site that drives interest and engagement. Place engagement opportunities front and center. Optimize site nav to encourage browsing. Pin opportunities to promote engagement. Visual search rewards those who dive deeper.
Increased value. 29% of all leads came from the Health Stories Project community and we received more than double the number of comments from the previous year.
Increased capabilities. User generated content, embedded surveys, optimized site nav, visual search, and pinned content enhanced the experience for all users at scale.