Content Strategy, User Personas, User Journeys, Copywriting, Social Media Playbook
Launch an up and coming brand in the disinfectant business. GermPro was a chemical startup launching its first product. They needed a site that instilled buyer confidence and trust.
Lead with experience, bolster with facts, follow up with community and support. Developed user personas, a content strategy guide, brand voice and custom copy for every step in the user journey.
Standing ovation from the client. Concepts found the white space in a crowded, but stale industry.