Cool Social Media Campaign: How Poltergeist is Scaring the S&*% out of Twitter

What’s more scary than brands stalking your twitter feed? How about brands stalking your nightmares…?!

Fox is promoting its new horror film, Poltergeist, by asking Twitter users, “#WhatAreYouAfraidOf?”.

Next they reply to hashtag users with custom images, gifs and videos created from the film. If you’re a fan of horrifically scary clowns, spiders, and/or needles then watch the these clever (and crazy!) tweets.

Are YOU brave enough to try this hashtag?

Do you know of a cool, funny, or just plain awesome social media campaign?  Share it — I’d love to see it!