New(ish) to Facebook: Call to Action Button

Did you know that businesses and organizations now have the option of using a Call to Action button on their page? This feature, which was launched in December (rolling out to everyone this year), is designed to bring your most important objective to the forefront of your Facebook presence.

The call-to-action button links to any destination on or off Facebook that aligns with your business goals. You can choose from the following options:

• Book Now
• Contact Us
• Use App
• Play Game
• Shop Now
• Sign Up
• Watch Video

Many online retailers are using the ‘sign up’ option to encourage newsletter subscriptions and to boost their customer acquisition efforts.

Hopefully we’ll see even more options in the future like a ‘Donate Now’ button for nonprofits, or a ‘Buy Tickets’ option for movies and events.

Are you using the CTA button on your Facebook Page? Lemme know!

Hat tip: Facebook & Dollar Shave Club