This Week’s Inspiration:
Last week, in casual conversation, I heard no less than three separate parents lament that their kids have TOO MUCH STUFF.
“WAY. TOO. MUCH…!”
Their words echoed in my brain as I slowly went over my dwindling gift-giving options for their kids. I was reminded of the common-sense notion that we should buy experiences, not things (which was recently confirmed in newly published research). I was inspired to get the kids things they could DO versus things they could have.
As the holidays draw near, I hope you can do the same and simplify your life during the holidays. It feels great to plan and discover ways you can anticipate, gather stories, & and collect memories instead of spending money on stuff.
Last Week’s Link Love:
- If you’re looking to enhance and grow your email marketing, but are tired of the same old pop-up suggestion lists, check out this post from Zapier with 10 Email Marketing tricks you’ve probably never tried.
- Brands can tell rich and engaging stories. This Patagonia video is worth watching as a fascinating example of branding AND storytelling — it’s actually entertaining and very inspiring (especially for outdoorsy types)!
- Upworthy has the goods when it comes to viral social media success and averages an incredible 60k+ shares per article (roughly 5x Buzzfeed’s rate). Heidi Cohen (don’t you just love her posts?) shares how you can recreate that success.
- This post by Samuel King is packed full of information & how-to guides on Content Curation – it’s very comprehensive and an excellent primer to help get you started.
- Is the future of Social Media Marketing pay to play? The signs point to YES.
News You Might Have Missed (Because You Were Too Busy Doing Real Work):
- It’s year in review time! Check out these reviews from YouTube & Facebook.
- Speaking of Facebook, soon you’ll be able to follow “hot trends” from your phone.
Lastly, don’t let the holidays get you down. Make the season what you want it to be! If Joel, the Lump of Coal, can make it happy, so can you.
– Shelli
P.S. Social Brew is a regular newsletter full of links you can check out while having your morning coffee. I share links about social media, content marketing, writing, and other interesting, relevant, newsworthy, helpful or just plain cool stuff.
Shelli Martineau | Digital Marketing 