Erika Fogarty, Senior Director of Brand at the Chan Zuckerberg Initiative

I’ve had the pleasure of working alongside Shelli, and she is truly one of the most creative social strategists I’ve encountered. She has an extraordinary ability to connect culture, science, and storytelling in ways that make complex topics feel both relevant and unforgettable. One standout example was a post she developed that drew a brilliant parallel between the beauty of cellular imaging and a gown worn by Zendaya at the Met Gala—an unexpected and genius way to make science feel culturally relevant and accessible.

Shelli consistently finds innovative ways to guide audiences through complex scientific concepts. From visually rich Instagram Reels that unpack the mysteries scientists are still working to understand about cell behavior to leading the design direction for our AI model launches, she elevates every piece of content—going above and beyond to create attention-grabbing, meaningful material. She operates not just as a strategist, but as a creative director, using data, trends, and audience insights to shape content that resonates deeply and stands out in crowded feeds.

Beyond her creative instincts, Shelli is an exceptional collaborator and brainstorming partner. She thrives under tight deadlines, willingly jumping in on last-minute requests while simultaneously keeping the social calendar robust and thoughtfully planned. She brings both vision and execution—an incredibly rare combination.

I recommend Shelli without hesitation to any team looking for a bold, strategic, and endlessly creative social media leader.