I’ve had the pleasure of working alongside Shelli, and she is truly one of the most creative social strategists I’ve encountered. She has an extraordinary ability to connect culture, science, and storytelling in ways that make complex topics feel both relevant and unforgettable. One standout example was a post she developed that drew a brilliant parallel between the beauty of cellular imaging and a gown worn by Zendaya at the Met Gala—an unexpected and genius way to make science feel culturally relevant and accessible.

Shelli consistently finds innovative ways to guide audiences through complex scientific concepts. From visually rich Instagram Reels that unpack the mysteries scientists are still working to understand about cell behavior to leading the design direction for our AI model launches, she elevates every piece of content—going above and beyond to create attention-grabbing, meaningful material. She operates not just as a strategist, but as a creative director, using data, trends, and audience insights to shape content that resonates deeply and stands out in crowded feeds.

Beyond her creative instincts, Shelli is an exceptional collaborator and brainstorming partner. She thrives under tight deadlines, willingly jumping in on last-minute requests while simultaneously keeping the social calendar robust and thoughtfully planned. She brings both vision and execution—an incredibly rare combination.

I recommend Shelli without hesitation to any team looking for a bold, strategic, and endlessly creative social media leader.

Shelli is the kind of colleague every team needs — creative and great at her craft. She is particularly skilled at translating complex science and research into content that engages broad audiences. She also brings expertise in translating design sprint principles into brainstorms for high-impact integrated marketing campaigns. Beyond her craft, Shelli is kind, collaborative, and always ready to problem-solve.

Shelli threads the needle of applying social media trends to complex scientific subjects with care and accuracy. She is as collaborative as she is creative and was a great partner to our many grantees, translating their work into compelling, engaging content for a variety of audiences. If you’re looking for a digital storyteller who is as strategic as she is kind, Shelli is the one!

Shelli is one of the most creative and talented social media managers I’ve ever worked with. As a Senior Social Media Manager, she consistently turned complex ideas into clear, engaging content that resonated with audiences ranging from technical specialists to general public.

What sets Shelli apart is her ability to see the bigger vision and execute against it quickly. She picks up new concepts fast and translates them into content that actually lands.

She’s also not a “post and move on” type. Shelli digs into the performance data behind her content and uses those insights to sharpen what comes next. That combination of creative instinct and analytical rigor is rare, and it made a real difference in the work we did together.

Any team would be lucky to have her.

Shelli is an exceptional social media manager, strategist and digital creator. She loves social media and understands the power of using it to connect and build strong communities. She’s an excellent community manager who uses insights to create even more creative, engaging content. No matter the project (big or small), Shelli wants to ensure it is the best it can be — coming up with innovative ways to approach events, announcements and campaigns. In addition to all of that, Shelli is a wonderful colleague who is caring, generous with her time and insights, and helps mentor others. I’d hire Shelli again in a heartbeat!

Shelli is unmatched in her creativity and zest for social media. She knows how to take it from strategy to process to execution with outstanding results. Her content development, campaign ideation, hands on approach and training acumen make her a an irreplaceable asset. She can adapt quickly to complex industries and develops engaging content for all audiences. I highly recommend Shelli for social media roles at senior management levels.

I was very impressed with Shelli’s grasp of social media marketing. She single-handedly changed the voice and tone of our social media posts to make our social media channels more engaging, approachable, and fun. She really knows her stuff and any manager should count themselves lucky to have her on their team. Shelli brings the idea of social media marketing to another level beyond being a platform to post content to and elevates it to an art form. She is one of the most creative people I have ever met and is always wiling to try something new. When you add her social media savvy to her excellent interpersonal and communication skills and throw in her ability to master even the most dense subject matter, Shelli makes for a killer social media marketer. I highly recommend her with two Facebook thumbs-up likes!

During my time working with Shelli, I could always count on her to put the patient first, challenge my way of thinking, and come up with creative ideas for complex problems that only she could put together. Shelli is an understanding and genuine person – whichever team she joins next will be lucky to have her!

Simply put: I look forward to working with Shelli again. Shelli and I worked together on a project for FirstPath Autism that included social media marketing, community engagement, and content creation. From the get-go, Shelli’s versatile skills and experience were impressive. In fact, she made everything look easy — which we all know it isn’t. As part of the project, Shelli created and mananged the editorial calendar for the blog and social, she built engaging landing pages, and helped create lead-generating ads. She built FirstPath Autism’s blog and Facebook community and cultivated engagement and trust. Shelli is stellar!

Shelli is a true expert in the social space. I recently worked with her on a start-up project, where she built an active Facebook community with thousands of followers in just a few months. She also developed and launched a blog program with real substance. In addition to her expertise in social, she’s a strategic thinker across all digital channels. She’s also collaborative, engaged and super fun to work with. I’d welcome the chance to work with her again!