Archives: Testimonials

  • Leah Duran, Director of Communications, Science, Chan Zuckerberg Initiative

    Shelli threads the needle of applying social media trends to complex scientific subjects with care and accuracy. She is as collaborative as she is creative and was a great partner to our many grantees, translating their work into compelling, engaging content for a variety of audiences. If you’re looking for a digital storyteller who is as strategic as she is kind, Shelli is the one!

  • Rodolfo Melgoza, Senior Digital Campaigns Marketing Manager, Chan Zuckerberg Initiative

    Shelli is one of the most creative and talented social media managers I’ve ever worked with. As a Senior Social Media Manager, she consistently turned complex ideas into clear, engaging content that resonated with audiences ranging from technical specialists to general public.

    What sets Shelli apart is her ability to see the bigger vision and execute against it quickly. She picks up new concepts fast and translates them into content that actually lands.

    She’s also not a “post and move on” type. Shelli digs into the performance data behind her content and uses those insights to sharpen what comes next. That combination of creative instinct and analytical rigor is rare, and it made a real difference in the work we did together.

    Any team would be lucky to have her.

  • Rebecca Matulka, Senior Director of Social & Digital Media, Chan Zuckerberg Initiative

    Shelli is an exceptional social media manager, strategist and digital creator. She loves social media and understands the power of using it to connect and build strong communities. She’s an excellent community manager who uses insights to create even more creative, engaging content. No matter the project (big or small), Shelli wants to ensure it is the best it can be — coming up with innovative ways to approach events, announcements and campaigns. In addition to all of that, Shelli is a wonderful colleague who is caring, generous with her time and insights, and helps mentor others. I’d hire Shelli again in a heartbeat!

  • April Falcone, Sr Director Global Brand & Marketing, Nanostring Technology

    Shelli is unmatched in her creativity and zest for social media. She knows how to take it from strategy to process to execution with outstanding results. Her content development, campaign ideation, hands on approach and training acumen make her a an irreplaceable asset. She can adapt quickly to complex industries and develops engaging content for all audiences. I highly recommend Shelli for social media roles at senior management levels.

  • Elizabeth Schneider PhD, Regional Marketing Manager, Nanostring Technologies

    I was very impressed with Shelli’s grasp of social media marketing. She single-handedly changed the voice and tone of our social media posts to make our social media channels more engaging, approachable, and fun. She really knows her stuff and any manager should count themselves lucky to have her on their team. Shelli brings the idea of social media marketing to another level beyond being a platform to post content to and elevates it to an art form. She is one of the most creative people I have ever met and is always wiling to try something new. When you add her social media savvy to her excellent interpersonal and communication skills and throw in her ability to master even the most dense subject matter, Shelli makes for a killer social media marketer. I highly recommend her with two Facebook thumbs-up likes!

  • Jason Young, Research Analyst, Health Stories Project

    During my time working with Shelli, I could always count on her to put the patient first, challenge my way of thinking, and come up with creative ideas for complex problems that only she could put together. Shelli is an understanding and genuine person – whichever team she joins next will be lucky to have her!

  • Josephine Lowry, Account Supervisor / Sr. Project Manager at Spin Creative, LLC

    Simply put: I look forward to working with Shelli again. Shelli and I worked together on a project for FirstPath Autism that included social media marketing, community engagement, and content creation. From the get-go, Shelli’s versatile skills and experience were impressive. In fact, she made everything look easy — which we all know it isn’t. As part of the project, Shelli created and mananged the editorial calendar for the blog and social, she built engaging landing pages, and helped create lead-generating ads. She built FirstPath Autism’s blog and Facebook community and cultivated engagement and trust. Shelli is stellar!

  • Laura Porto Stockwell, Chief Strategy Officer at lauraps.com and Strat School

    Shelli is a true expert in the social space. I recently worked with her on a start-up project, where she built an active Facebook community with thousands of followers in just a few months. She also developed and launched a blog program with real substance. In addition to her expertise in social, she’s a strategic thinker across all digital channels. She’s also collaborative, engaged and super fun to work with. I’d welcome the chance to work with her again!

  • Kelly Evans, Marketing & Creative Project Manager at Spin Creative

    I worked with Shelli for four months on a website and marketing client project for FirstPath Autism, and it was immediately apparent that she knows social media marketing and content creation. She built landing pages and helped create ads to drive leads into our CRM. With minimal ad spend, these have generated 1,000 leads/month. She also pulled together a compelling and relevant content plan for our audience, and built a blog and Facebook community of more than 2,000. And that was prior to our website going live!

    I’ve enjoyed working with Shelli and would gladly do so again.

  • Beth Rimmels, Social Media Marketing Manager at Barron Designs

    Shelli is an absolute genius when it comes to Facebook advertising. Her recommendations are always completely spot on and generate exactly the results we need. Her reports are clear and to the point, and she knows exactly when to modify and ad or strategy in response to a Facebook change and when to wait. Shelli knows how to get the best results out of every penny spent on social media advertising. She’s utterly invaluable/