EXPERIENCE

 

DIGITAL STRATEGY & LEADERSHIP

I create digital strategies that move missions forward. With 15+ years of experience across science, health, and philanthropy, I lead digital initiatives that expand brand visibility, grow engaged communities, and deliver measurable impact—always with the audience in mind.

CONTENT STRATEGY

Part art, part science, content marketing is about placing the right message on the best channels in front of the ideal audience. From science storytelling to thought leadership campaigns, I craft narratives that connect across platforms and preserve the authenticity of the people behind the message.

SOCIAL MEDIA

From global brands to grassroots campaigns, I’ve managed and grown social media communities across nearly every platform since 2008. I specialize in building channel strategies that are authentic, responsive, and informed by culture, data, and experience.

INSIGHTS & TRENDS

Every strong strategy starts with insight. I use data, social listening, and cultural trend analysis to guide decisions, refine messaging, and uncover opportunities. I translate the numbers into stories—and the stories into action.

COPYWRITING

I bring clarity and creativity to every word. Over the past decade, I’ve written for ads, websites, brochures, campaigns, customer interfaces, email, video scripts, blogs, press releases and more.

CONSULTING, TRAINING & WORKSHOPS

I’m passionate about helping teams find their voice, align on strategy, and elevate their digital game. Through coaching, workshops, and tailored consulting, I help organizations translate values into content and turn complexity into clarity.