Kind of a big deal for those of us who use Instagram as a marketing channel. Until very recently, Instagram never allowed URLs to open. They wanted people to stay on their platform browsing photos. But after pressure from advertisers wanting, “meaningful results for their businesses,” Instagram has caved. View this post on Instagram Thrilled to partner with … Continue reading Instagram Ads are Now Clickable
Social Brew is monthly curated post full of links you can check out while having your morning coffee. It contains the goods I find on social media, content marketing, writing, and other stuff that is interesting, relevant, newsworthy, helpful or just plain cool. This week the theme is “learn something new.” I was inspired by The One You Feed podcast, specifically this … Continue reading Learn Something New: Content Marketing Roundup
This Week’s Inspiration: Last week, in casual conversation, I heard no less than three separate parents lament that their kids have TOO MUCH STUFF. “WAY. TOO. MUCH…!” Their words echoed in my brain as I slowly went over my dwindling gift-giving options for their kids. I was reminded of the common-sense notion that we should buy experiences, not things (which was recently confirmed … Continue reading Buy Experiences, Not Things
In America we’ve always loved big and flashy. This is especially true when it comes to where (and how) we choose to live. In the wake of the housing crisis, however, many people are now shifting their focus from large “McMansions” to minimalism and Tiny Houses. This shift in desirable housing size speaks to, in … Continue reading Why your social media strategy should be built like a tiny house
At the risk of sounding like a grumpy old person shouting at the kids on her lawn and complaining about the long-gone good old days, one question has been at the back of my mind for a while now: Are marketers ruining social media? When I first started working in social media 5 amazing years ago … Continue reading Are Marketers Ruining Social Media?