The only 5 rules you need to know about social media marketing

Talk like a human not a used car salesman (i.e. LISTEN and respond). Trends are cool, thoughtful planning is better. If you wouldn't read something your audience probably wouldn't either. So, don't link to crap, don't use just any picture, and don't be lazy. Check your grammar and spelling. Twice. The rules of improv apply. When in … Continue reading The only 5 rules you need to know about social media marketing

20 Helpful Tools for Social Media Marketers

Here it is: A small (yet mighty!) list of tools anyone can use to grow business, reach more people, or get to know an audience better. Research + Learn Google Trends - Keyword Research Google Consumer Surveys - Audience Research Persona template - Audience Research Wufoo / Survey Monkey Manage + Build Facebook Power Editor - Ads Trello - Project Management Mailchimp / Tinyletter - Email … Continue reading 20 Helpful Tools for Social Media Marketers

Roundup: Top Social Media Marketing Links

Social Brew is monthly curated post full of links you can check out while having your morning coffee. It contains the goods I find on social media, content marketing, writing, and other stuff that is interesting, relevant, newsworthy, helpful or just plain cool. Link Inspiration: BUZZWORTHY: This week the big buzz has been about two new, easy to … Continue reading Roundup: Top Social Media Marketing Links

Roundup: Marketing with Video

Across the board my clients have been noticing impressive organic reach when it comes to posting video to Facebook. In some cases videos posts have had 4 times the organic reach of other posts -- amazing!