With the proper blend of strategy, community management and paid campaigns social media can help you increase sales.
It stands to reason that keeping an eye towards my own online behavior can offer valuable insights when it comes to crafting content for clients.
Depending on your customer's stage of awareness, they will need different content and messaging. Completely Unaware customers need content that informs and enlightens. Is your customer Pain Aware? Provide solutions to their pain, or even shine a light on the pain itself. Problem Aware customers are seeing a solution. Help them solve it with content that provides a … Continue reading Infographic: Know The 5 Types of Awareness on the Buyer’s Journey