Infographic: Know The 5 Types of Awareness on the Buyer’s Journey

Depending on your customer’s stage of awareness, they will need different content and messaging.     Completely Unaware customers need content that informs and enlightens. Is your customer Pain Aware?  Provide solutions to their pain, or even shine a light on the pain itself. Problem Aware customers are seeing a solution.  Help them solve it with content that provides a … Continue reading Infographic: Know The 5 Types of Awareness on the Buyer’s Journey

Learn Something New: Content Marketing Roundup

Social Brew is monthly curated post full of links you can check out while having your morning coffee. It contains the goods I find on social media, content marketing, writing, and other stuff that is interesting, relevant, newsworthy, helpful or just plain cool. This week the theme is “learn something new.” I was inspired by The One You Feed podcast,  specifically this … Continue reading Learn Something New: Content Marketing Roundup