Infographic: Know The 5 Types of Awareness on the Buyer’s Journey

Depending on your customer's stage of awareness, they will need different content and messaging.     Completely Unaware customers need content that informs and enlightens. Is your customer Pain Aware?  Provide solutions to their pain, or even shine a light on the pain itself. Problem Aware customers are seeing a solution.  Help them solve it with content that provides a … Continue reading Infographic: Know The 5 Types of Awareness on the Buyer’s Journey

Roundup: Top Social Media Marketing Links

Social Brew is monthly curated post full of links you can check out while having your morning coffee. It contains the goods I find on social media, content marketing, writing, and other stuff that is interesting, relevant, newsworthy, helpful or just plain cool. Link Inspiration: BUZZWORTHY: This week the big buzz has been about two new, easy to … Continue reading Roundup: Top Social Media Marketing Links

Roundup: Marketing with Video

Across the board my clients have been noticing impressive organic reach when it comes to posting video to Facebook. In some cases videos posts have had 4 times the organic reach of other posts -- amazing!

Learn Something New: Content Marketing Roundup

Social Brew is monthly curated post full of links you can check out while having your morning coffee. It contains the goods I find on social media, content marketing, writing, and other stuff that is interesting, relevant, newsworthy, helpful or just plain cool. This week the theme is "learn something new." I was inspired by The One You Feed podcast,  specifically this … Continue reading Learn Something New: Content Marketing Roundup