Almost a year ago today, The Book of Life movie put together an amazing twitter campaign. In short, they made people’s tweets into music….. Continue reading Throwback Thursday: #MariachiMyTweet The Best Twitter Video Campaign Ever?
Depending on your customer’s stage of awareness, they will need different content and messaging. Completely Unaware customers need content that informs and enlightens. Is your customer Pain Aware? Provide solutions to their pain, or even shine a light on the pain itself. Problem Aware customers are seeing a solution. Help them solve it with content that provides a … Continue reading Infographic: Know The 5 Types of Awareness on the Buyer’s Journey
Flock to Unlock campaigns aren’t really new, but they are becoming an interesting way to sell inventory quickly while growing awareness for your brand’s Twitter account. What is it? Flock to Unlock is a contest or promotion that is exclusive to your brand’s Twitter audience. The point of the promotion is to have a certain number of retweets happen in … Continue reading Twitter Growth Hack: Flock to Unlock