It stands to reason that keeping an eye towards my own online behavior can offer valuable insights when it comes to crafting content for clients.
Carol Tice from Copyblogger wrote this great post 50 Can’t-Fail Techniques for Finding Great Blog Topics and in it she suggests taking the Headline Challenge, "Tell yourself you need to come up with 50 story ideas today, or else. Jot down anything and everything." I decided to accept Carol's challenge. Here we go: Skip Twitter. These are the … Continue reading Headline Challenge: 50 Blog Post Headlines
Influencer outreach campaigns can get people talking about your brand but require careful strategy to ensure you’re not spinning your wheels or wasting your time. Follow this roadmap to start your Influencer Outreach Campaign off right.
Depending on your customer's stage of awareness, they will need different content and messaging. Completely Unaware customers need content that informs and enlightens. Is your customer Pain Aware? Provide solutions to their pain, or even shine a light on the pain itself. Problem Aware customers are seeing a solution. Help them solve it with content that provides a … Continue reading Infographic: Know The 5 Types of Awareness on the Buyer’s Journey
I read 22 books last year. Well, my actual number is a little higher (there were some I didn't record. I'm a meager self-quantifier), but my Goodreads list is pretty damn close. Apparently my "goal" for 2014 was 36 books (which I didn't meet and only vaguely remember setting), and after a little sleuthing, I determined that I blew 2013 out … Continue reading My Actual Goodreads Goal: Books To Read In 2015