Author: Shelli Martineau

  • Blogging: What’s my Niche? Do I care?

    So, I’ve been reading ProBlogger‘s “Secrets for Blogging Your Way to a Six-Figure Income” and, although I’m definitely not into blogging for the money (well maybe a little), I’m becoming all sorts of inspired. There are MANY valuable take homes (even – or perhaps especially – for someone who has been blogging as long as I have).

    (The beauty of blogging (possibly the ugly)? Image via Stars with My Coffee)

    Right now I’m reading the section on Niche Blogging. I’ve been a blogger for some time and have worked in SEVERAL niches. When I first started it was poetry and literature, then it was family and my marriage, next it was teaching, then knitting, then more of just a “personal” blog, and now I’m venturing into recording my fitness/weight loss journey. I’ve also tried every single blogging platform out there (or so it feels like).

    What to do with all these ideas, interests, and topics I love…? Pro Blogger’s suggestions have been really helpful. For now, I’m taking a pause. I’ll be blogging what I learn and planning my next big “move”. But, I’m not in a huge hurry because I’m happy with my little Epic Weight Loss Journey on Tumblr and this repository of all things Shelli, for now. My new niche will probably have something to do with losing weight and creating a healthy lifestyle, but we shall see. Do you think people would be interested in a fat girl’s take on weight loss and exercise?

    And… For that matter, are you a blogger or just plain inspired to start one? Have you thought about writing in a “niche” or just starting up something personal?

  • Blogalicious 2010: What I learned

    I took a LOT away from this year’s Blogalicious Conference. The sessions were inspiring and informative and the women and men I met were intelligent, savy, kind, and just generally inspiring! Apart from the incredible wisdom I gained from the sessions, I learned some practical lessons that I will carry with me to the next conference. I’d thought I’d share these with anyone and everyone who is planning on attended a professional conference in the future.

    Pack Light and Leave Room

    I did not account for the AMOUNT of stuff I would be taking home from this trip, so I packed a ton of clothes and left almost no room for the return trip. I received SO MUCH swag that I had to make decisions about what I had to leave behind. I shouldn’t have had to do that! The crazy thing is, I was working through two of these days and missed almost two full days of swag. I didn’t even get a large portion of the stuff from the exhibitor’s booths because I was elsewhere. Next time, I’m leaving LOTS of extra room in my back and ensuring I can take everything home. No more sacrifices.

    The Smaller the Better

    My number once grievance with myself at this conference was packing my laptop instead of my netbook. My laptop is HUGE and carrying it around was painful, but necessary. Further, I was forever sitting in the back or the sides of the room (near outlets) for fear I’d run out of juice mid-session. Admittedly, I had TOTAL and UTTER gadget envy whenever I saw an attendee pull out a sleek, quick, fully charged IPAD. A smaller tablet or netbook, while it has less computing power, is just an intelligent solution to this problem. Smaller netbooks and IPADS also have incredibly long battery power which is a must have at a conference (As Aliza Sherman pointed out in her advice to me before the conference). In the future, my shoulder will thank me and my nerves will be that much less frazzled at airport security if I’m packing a tablet.

    Find the Value

    While this is certainly NOT true for everyone, the value I found in the conference was in the sessions (rather than the social aspect). I tried to do it all and I did not regret trying to make it to a lot of stuff. Every session I attended had value for me and I honestly wish I could’ve attended more on Saturday (which is when I was more “on duty” for our client).

    Relax and Give yourself a BREAK!

    As a result of all of the above, I had a hard time relaxing. I was wary about my responsibilities, wary about my laptop/power issues, thinking about all the stuff I would be lugging home, eager to attend things and disappointed when I missed sessions I wanted to see. The only time I was REALLY able to relax was when my duties were over. And by that time, I was so exhausted and frazzled I just CRASHED in my hotel room. I truly believe that in order to enjoy, and be successful at a conference, its important to relax and give yourself a break.

  • Blogcalicious Day 1: All sorts of inspired

    What is my passion? What is my niche? What drives me to react, think, write, speak? What does my voice sound like? Who do I want to have conversations and connections with?

    It’s only day one of my first ever professional bloggers conference and I am just immersed in a world of creativity, style, class and smarts. I’m loving every minute of it. My little work notebook is filled with inspiring quotes, statistics, information, and ideas from several of the awesome break out sessions.

    The first session was one of my favorites. Author of The 85% Niche (I’m buying immediately), Miriam Muley explained three major ethnic groups (Asian, African, and Latina Americans) in terms of buying/shopping habits and the amount of influence women from these groups have over spending on products and services. She pinpointed key tactics and insights into how marketers can become relevant to the unique needs of Asian, African, and Latina American women. I was blown away and left wondering where I could get a copy of Muley’s PowerPoint presentation.

    My favorite breakout so far was the only one I attended for sheer personal reasons. I went to “Chronicles of a Fit Diva” because as you all know, I am on my own personal Epic Weight Loss Journey at the moment and I wanted to hear more about other women’s experience and gain insight into how they shared their journeys through social media.

    Christie Crowder, Lorraine Robertson, and Barbara ( I can’t find her blog, I promise I will look it up – she was amazingly clever and passionate!) started with the statement “When it comes to weight loss, we change all sorts of things, but we forget to change our minds,” and she absolutely won me over. Again, I walked away with a plethora of cute quotes, information, and blog post ideas.

    Overall, Day one of Blogalicious was a huge success. Now… on to a cocktail reception and the Parranda Party!